ECTA Webinar on slogans
- 21 May 2021
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On May 18, 2021 Klaudia Błach Morysińska was a speaker on ECTA webinar “Slogans..but made for branding. A new threshold for registrability of slogans after Oatly?
Toghetehr with ECTA Second Vice-President Carina Gommers as moderate and high-level panel of speakers Luc Suykens (UBA,BE), and Bart ten Doeschate (Heineken International, NL) we discussed how easy is it to register slogans, should they be registered, and what can be done to ensure their protection? The base of the discussion was lastly judgement of the General Court in Oatly case T-253/20 re: slogan IT’S LIKE MILK BUT MADE FOR HUMANS